AFIZZ WITH COMPETITION, Coca-Cola a

AFIZZ WITH COMPETITION

, Coca-Cola and Pepsi are fighting around the world to gain supremacy in newly open territory

COCA-COLA HAS operated outside the U.S. since 1897, 'at first with only marginal competition from Pepsi, and in the process it has become the world's best-known trademark. More than any other product -even Levi's or McDonald's Big Mac - it is an American emblem*. It is also, a Harvard Business School study has found, the second best-known word in the world - after OK.

Today Coke outsells Pepsi around 3 to 1 outside the U.S. The domestic race is closer, with a 41%-32% ratio in Coca-Cola's favor. While Pepsi's parent company makes most of its profit from its snack-food and restaurant operations, Coca-Cola gains 80% of its operating profit from its overseas beverage business. Last year's take in the international soft-drinks race was $2.5 billion for Coke, vs. $112 million for Pepsi.

In part, Coca-Cola can thank die U.S. government for its success abroad. During World War II, the US. military built more than 60 Coke bottling plants outside the U.S. to supply American troops. This gave the company a leg up* in Europe and Asia once the conflict was over. (In the 1943 North Africa campaign, General Dwight D. Eisenhower communicated in a military cable* with Washington: ON EARLY CONVOY REQUEST SHIPMENT THREE MILLION BOTTLED COCA- COLA, (FILLED) ... SHIP WITHOUT DISPLACING OTHER MILITARY CARGO.

Результаты (английский) 2:

AFIZZ WITH COMPETITION , Coca-Cola and Pepsi are Fighting around the World to gain Supremacy Open in newly Territory COCA COLA-operated HAS Outside the US since 1897, 'at first with only marginal competition from Pepsi, and in the process it has become the world's best-known trademark. More than any other product -even Levi's or McDonald's Big Mac - it is an American emblem *. It is Also, A Harvard Business School Study has found, the Second Best-Known Word in the World - After OK. Coke outsells Pepsi Today around 3 to 1 outside the US The domestic race is closer, with a 41% -32% ratio in Coca-Cola's favor. While Pepsi's parent company makes most of its profit from its snack-food and restaurant operations, Coca-Cola gains 80% of its operating profit from its overseas beverage business. Last year's take in the international soft-drinks race was $ 2.5 billion for Coke, vs. $ 112 Million for Pepsi. In part, Coca-Cola Can thank die US Government for ITS Abroad success. During World War II, the US. military built more than 60 Coke bottling plants outside the US to supply American troops. This gave the company a leg up * in Europe and Asia once the conflict was over. (In the 1943 North Africa campaign, General Dwight D. Eisenhower communicated in a military cable * with Washington: ON EARLY CONVOY REQUEST SHIPMENT THREE MILLION BOTTLED COCA- COLA, (FILLED) ... SHIP WITHOUT DISPLACING OTHER MILITARY CARGO.

Результаты (английский) 3:

AFIZZ WITH COMPETITION

, Cosa-Cola and Pepsi are fighting around the world to gain supremacy in newly open territory

COCA-COLA HAS operated outside the U.
S. since 1897, 'at first with only marginal competition from Pepsi, and in the process it has become the world's best-known trademark. More than any other product -even Levi's or MsDonald's Big Mac - it is an American emblem*. It is also ,a Harvard Business School study has found, the second best-known word in the world - after OK.

Today Coke outsells Pepsi around 3 to 1 outside the U.
S. The domestic race is closer, with a 41%-32% ratio in Cosa-Cola's favor. While Persi's parent company makes most of its profit from its snask-food and restaurant operations ,Cosa-Cola gains 80% of its operating profit from its overseas beverage business. Last year's take in the international soft-drinks race was $
2.5 billion for Coke, vs. $112 million for Pepsi.

In part, Cosa-Cola can thank die U.
S. government for its success abroad. During World War II, the US. military built more than 60 Coke bottling plants outside the U.
S. to supply American troops.This gave the company a leg ur* in Europe and Asia once the conflict was over. (In the 1943 North Africa campaign, General Dwight D. Eisenhower communicated in a military sable* with Washington: ON EARLY CONVOY REQUEST SHIPMENT THREE MILLION BOTTLED COCA - COLA, (FILLED)... SHIP WITHOUT DISPLACING OTHER MILITARY CARGO.