AFIZZ WITH COMPETITION, Coca-Cola a

AFIZZ WITH COMPETITION

, Coca-Cola and Pepsi are fighting around the world to gain supremacy in newly open territory

COCA-COLA HAS operated outside the U.S. since 1897, 'at first with only marginal competition from Pepsi, and in the process it has become the world's best-known trademark. More than any other product -even Levi's or McDonald's Big Mac - it is an American emblem*. It is also, a Harvard Business School study has found, the second best-known word in the world - after OK.

Today Coke outsells Pepsi around 3 to 1 outside the U.S. The domestic race is closer, with a 41%-32% ratio in Coca-Cola's favor. While Pepsi's parent company makes most of its profit from its snack-food and restaurant operations, Coca-Cola gains 80% of its operating profit from its overseas beverage business. Last year's take in the international soft-drinks race was $2.5 billion for Coke, vs. $112 million for Pepsi.

In part, Coca-Cola can thank die U.S. government for its success abroad. During World War II, the US. military built more than 60 Coke bottling plants outside the U.S. to supply American troops. This gave the company a leg up* in Europe and Asia once the conflict was over. (In the 1943 North Africa campaign, General Dwight D. Eisenhower communicated in a military cable* with Washington: ON EARLY CONVOY REQUEST SHIPMENT THREE MILLION BOTTLED COCA- COLA, (FILLED) ... SHIP WITHOUT DISPLACING OTHER MILITARY CARGO.

Результаты (английский) 2:

AFIZZ WITH COMPETITION, Coca-Cola and Pepsi are fighting around the world to gain supremacy in newly open territory COCA-COLA HAS operated outside the US since 1897, 'at first with only marginal competition from Pepsi, and in the process it has become the world's best-known trademark. More than any other product -even Levi's or McDonald's Big Mac - it is an American emblem *. Also is It, a Harvard Business School study has found, the second best-known word in the world - after OK. Today Coke outsells Pepsi around 3 to 1 outside the US The domestic race is closer, with a 41% -32% ratio in Coca-Cola's favor. While Pepsi's parent company makes most of its profit from its snack-food and restaurant operations, Coca-Cola gains 80% of its operating profit from its overseas beverage business. Last year's take in the international soft-drinks race was $ 2.5 billion for Coke, vs. $ 112 for Pepsi million. In part, Coca-Cola can die thank US government for its success abroad. During World War II, the US. military built more than 60 Coke bottling plants outside the US to supply American troops. This gave the company a leg up * in Europe and Asia once the conflict was over. (In the 1943 North Africa campaign, General Dwight D. Eisenhower communicated in a military cable * with Washington: ON EARLY CONVOY REQUEST SHIPMENT THREE MILLION BOTTLED COCA- COLA, (FILLED) ... SHIP WITHOUT DISPLACING OTHER MILITARY CARGO.

Результаты (английский) 3:

AFIZZ SITCOM COMPETITION

, Coca-Cola and Pepsi are fighting around the world to gain supremacy in newly open territory

COCA-COLA LTD.has operated outside the U.S. fixtures ever since 1897, "at first with only marginal competition from Pepsi, and in the process it has become the world's best-arcus trade. More porter any other product -even Levi's or McDonald's Big Mac - it is an American emblem*. It is also known,A Harvard Business School study has found, the second best-arcus word in the world - after OK.

Today Coke outsells Pepsi around 3 to 1 outside the U.S. The domestic race is being made, with a 41%-32% ratio in Coca-Cola's favor. While Pepsi's atribute 'parent company makes most of its profit from its snack-food and restaurant operations,Coca-Cola gains 80% of its operating profit from its overseas beverage business. Last year's take in the international soft-drinks race was $2.5 billion for Coke, vs. $112 million for Pepsi.

In part, Coca-Cola connector thank die U.S. government for its success abroad. During World War II, the US. mіlіtary built more porter 60 Coke bottling plants outside the U.S. to supply American troops.This gave the company a leg up* in Europe and Asia once the conflict was over. (In the 1943 North Africa campaign, General D. Dwight Eisenhower communicated in a military-cable* with Washington: ON EARLY CONVOY REQUEST SHIPMENT THREE MILLION BOTTLED COCA-COLA, (FILLED) ... SHIP WITHOUT DISPLACING OTHER MILITARY CARGO.