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Creators of Pictionary, Mattel, turned an average day at the shopping mall into a day full of surprises for these shoppers in Canada.Toy maker Mattel aimed to re-spark the Pictionary craze with its interactive digital ad. The brand transformed what looked like a regular poster into a live game that challenged passers-by to Pictionary games and offered up larger-than-life prizes for the winners. In the ad was a live Pictionary artist encouraging shoppers to play with him. Equipped with white board, pen and timer, he entertained passers-by by drawing his interpretations for participants to guess.To end the game, winners were rewarded with gigantic and joyful prizes, such as a gigantic teddy bear, oversized gift boxes full of balloons and confetti.
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